July 2025 – Dubai, United Arab Emirates: ASICS is shaking up the city’s summer routine with the launch of their Mall Run, a dynamic new running series that invites Dubai’s wellness community to embrace movement, mindfulness, and the power of an early start.
Debuting on Saturday, 26 July, at Mall of the Emirates from 6am – 8am the series kicks off with an energising indoor run before the mall opens. Starting and finishing at the ASICS store, runners will follow an air-conditioned course, a sleek and sweat-friendly escape from the summer heat. Open to all fitness levels, it’s more than just a workout; it’s a moment to reset, re-centre, and rise with intention.
Rooted in ASICS’ founding philosophy, A Sound Mind in a Sound Body, the ASICS Mall Run reflects the brand’s commitment to physical and mental wellbeing, even when the weather challenges motivation.
Following the flagship launch, the experience continues every Wednesday evening at Marina Mall, Dubai from 7pm, offering a consistent space for like-minded runners to stay active and connected. Participants can also earn rewards through ASICS’ new Loyalty Stamp Card, unlocking branded giveaways and exclusive in-store discounts for every run completed.
After crossing the finish line, guests can linger in the glow of post-run endorphins, refueling with complimentary refreshments and light bites, and soaking up an atmosphere designed to awaken the body and uplift the mind.
The ASICS mall run isn’t just a run, it’s a movement. A celebration of self-discipline, resilience, and community in a season where wellness often takes a backseat. Whether chasing a new personal best or simply choosing to show up, runners will find that waking early has never felt so rewarding.
To sign up, visit @asicsme instagram account and follow the link in their bio
