Abu Dhabi, UAE, 21st September 2026: e& UAE will offer iPhone 18 Pro and Phone 18 Pro Max, with availability beginning Friday, September 18. Customers can save up to AED 4,500 when trading in any eligible smartphone towards the purchase of iPhone 18 Pro or iPhone 18 Pro Max.
For complete pricing and availability details, please visit e& UAE iPhone 18 page.
Dr. Tamer B. Eltoni, Senior Vice President – Devices and Future Growth Ventures, e& UAE said: “We’re excited to bring Apple’s latest iPhone models to our customers, pairing the powerful capabilities of iPhone 18 Pro and iPhone 18 Pro Max, including advanced camera systems, incredible battery life and performance, and more, with the speed, coverage and reliability of e& UAE’s network. Customers can also benefit from eSIM connectivity and a trade-in option that makes upgrading simpler from the moment they choose their new device. Together, these benefits are designed to help customers get the most from their new iPhone from day one.”
The latest iPhone models
iPhone 18 Pro and iPhone 18 Pro Max offer the new 48MP Fusion Main camera with variable aperture, the most advanced camera Apple has ever made, and new Pro controls let users customise their experience. Powered by A20 Pro, iPhone 18 Pro and iPhone 18 Pro Max deliver huge leaps in battery life and performance.
iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy.
iPhone 18 Pro models feature eSIM[1], offering greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max take advantage of the space formerly occupied by the physical SIM with a larger battery that provides two additional hours of video playback.
For more details on pricing and data plans, please visit e& UAE iPhone 18 page.
For more details on Apple products, please visit www.apple.com.
