Developed with Gentle Monster and Warby Parker, intelligent eyewear becomes part of the user’s personal style
LONDON – July 22, 2026 – Samsung Electronics Co., Ltd. today introduced its intelligent eyewear at Galaxy Unpacked in London. Building on the concepts announced at the latest Google I/O, the new designs were developed with global eyewear brands, Gentle Monster and Warby Parker. The intelligent eyewear shows how the Galaxy ecosystem can move beyond the mobile phone and into eyewear that supports daily routines, work, travel and hands-free moments.
What’s New:
- Designed for everyday use, the eyewear pairs a lightweight frame and slim profile with the durability and comfort needed for daily wear.
- Developed in collaboration with Gentle Monster and Warby Parker, the eyewear reflects each brand’s expertise in design, offering a range of frame styles, colors and lens options to suit different preferences and lifestyles.
“As agentic AI reshapes mobile experiences, the next step is to make those experiences more intuitive and responsive to each user’s context,” said Won-Joon Choi, Chief Operating Officer of the Mobile eXperience (MX) Business at Samsung Electronics. “Intelligent eyewear creates a new point of interaction, bringing more personalized AI assistance naturally into the moments that make up everyday life.”
Why it Matters
As AI enters an agentic era, the question is no longer only how intelligent it becomes, but where and how that intelligence meets people. Mobile phones remain at the center of connected experiences, while devices across the Galaxy ecosystem add context to different moments of daily life. Intelligent eyewear represents that next step, bringing AI closer to people as they move, work, communicate and explore, without requiring every interaction to begin with a screen.
Built for these moments, intelligent eyewear brings AI directly into the user’s line of sight, providing timely information and assistance while allowing them to stay engaged with the people, places and tasks around them. Clear controls and safeguards support responsible and secure use, while hands-free access delivers assistance naturally without requiring users to stop what they are doing or turn to another screen.
New Intelligent Eyewear Experience
Designed for everyday wear, the eyewear combines a lightweight frame, slim profile and battery performance, offering up to nine hours on a single charge with up to seven additional full charges from the charging case.[1] A built-in camera brings visual context into the AI experience, while Snapdragon® AR1 Gen1[2] Platform supports the AI performance designed for real-time assistance, with touch interaction, connectivity, power efficiency and thermal management optimized within the eyewear’s compact frame.
As a hands-free extension of the Galaxy experience, the device lets users stay focused on the moment. Built in partnership with Google, it brings Gemini into a familiar wearable form factor, making interaction feel more natural, immediate and intuitive.
“Google and Samsung have a shared vision to bring helpful and context-aware intelligence into everyday life,” said Sameer Samat, President of Android Ecosystem at Google. “Built on the Android XR platform, the intelligent eyewear blends world-class designs with Gemini’s advanced assistance that naturally responds to what you see, delivering all-day, hands-free help. We’re excited to continue this momentum and bring this experience to people soon.”
Key experiences include:
- Staying in the moment: The device can help summarize long messages, read key information aloud, support live translation and allow users to control the experience with simple voice or gesture interactions through connected devices.[3]
- Capturing context: When prompted, the eyewear can capture what the user is seeing, such as a whiteboard or meeting discussion, organize key information in Notes, and make it easier to review, share and follow-up on later.[4]
- Real-time interaction: Users can ask for guidance based on their location, such as finding a route, setting a destination or understanding what is around them, while live translation can support communication in another language.[5]
- Context-aware assistance: The device can support more useful follow-up interactions by understanding the user’s current context and connecting relevant information across tasks, helping users continue where they left off with less repetition.[6]
- Live visual sharing: Users can share what they are seeing during a call or record their own point of view, making communication more immediate while keeping their hands free.[7]
A More Personal Approach to Eyewear
Eyewear is both a functional product and a personal style statement. Samsung worked with Gentle Monster and Warby Parker to create intelligent eyewear that balances thoughtful design, comfort and everyday wearability. By combining Samsung’s hardware craftsmanship with each brand’s distinctive design approach, the collaboration offers a broader range of styles to suit different preferences, lifestyles and occasions.
At the Unpacked, Samsung introduced two distinct designs by: Gentle Monster and Warby Parker.
