New Alteryx Global Research Highlights the Evolving Strategic Role of Analysts in the Era of AI
United Arab Emirates — February 19, 2025 – Alteryx, Inc., an AI platform for enterprise analytics, today released research exploring the evolving role of the data analyst. The report, titled “The 2025 State of the Data Analyst in the Age of AI,” surveyed 1,400 global analysts including data, IT and operations analysts, across five industries to determine how the role of the data analyst is evolving amidst the rapid rise of analytics automation and AI tools. The report suggests a shift toward a more strategic role that reflects a transformation of the traditional analyst.
Key Findings:
- AI boosts productivity: Seven out of 10 analysts say that AI and analytics automation make them more effective and efficient in their roles, with 76% of analysts in the UAE agreeing.
- Spreadsheet dependency remains: 76% of analysts still rely on spreadsheets for data preparation tasks.
- The role of the analyst is becoming more strategic: In the Middle East, nine out of 10 respondents say AI has transformed their work in the past year, including 93% in the UAE and 91% in Saudi Arabia. Globally, 94% of data analysts surveyed agree that their role impacts strategic decision-making and 87% say that their influence on business decisions has increased in the past year.
- Career growth and AI: Only 17% of analysts express deep concern that AI will take over their jobs and 90% believe that AI will facilitate the growth of their career.
AI tools appear to be making the role of the data analyst more strategic, however, an overwhelming 76% of analysts surveyed still use spreadsheets as their primary tool for cleaning and preparing data. Nearly half (45%) of data professionals surveyed still spend over six hours per week on data cleansing and preparation tasks. This ongoing dependency on manual data manipulation can create inefficiencies and, more importantly, inaccuracies – which, given AI’s dependency on data, could threaten the quality of AI output.
While this reliance on spreadsheets persists, data analysts express significant optimism about what lies ahead. Nine out of 10 respondents in the Middle East say AI has transformed their work in the past year, including 93% in the UAE and 91% in Saudi Arabia, while 84% see this shift over the past 3–5 years. Globally, nearly half (48%) of analysts surveyed anticipate significant opportunities for career advancement driven by AI adoption and use. In the UAE, 96% of analysts believe learning AI will boost their professional growth, with 79% saying it enhances their effectiveness and efficiency.
Data analysts in Saudi Arabia are least worried about being replaced by AI: only 9% think it’s a serious concern, while 47% have few or no anxieties about the possibility. Globally, 17% of data analysts surveyed express concern over AI replacing their jobs. This is a significant reduction from a similar survey of IT and data leaders in 2024, of whom 65% felt that generative AI will likely replace existing job roles over the next two to three years.
“For data analysts, the results are crystal clear,” said Jay Henderson, SVP of Product at Alteryx. “Leveraging AI as an everyday tool has boosted job satisfaction and reclaimed valuable hours for analysts. For organizations, the challenge is to optimize these productivity gains. This involves building a tech stack to manage advanced AI applications effectively. Plans to implement AI across workforces must go hand and hand with providing data workers the tools that consistently validate confidence in AI outputs. A strong starting point is determining whether your data preparation capabilities can meet these shifting demands.”
To learn more, download the full “2025 State of the Data Analyst in the Age of AI” report from Alteryx for a more in-depth look into the trends reshaping the role of the data analyst.
About the research
The survey was conducted by Coleman Parkes from November to December 2024 and targeted 1,400 workers responsible for data preparation and/or business process improvement with experience of using AI within their organization. Survey respondents came from the Americas, EMEA and APJ regions and evenly represented across five sectors: banking, insurance, manufacturing, retail or consumer good and public sector or education.
