Dubai United Arab Emirates 23rd March 2026 – Dreame Technology, the global smart home appliance brand recognised for its engineering-led innovation, is accelerating its expansion in the UAE with the launch of a broader smart home ecosystem spanning major appliances, home entertainment and intelligent household technologies.
The expansion marks a significant milestone in Dreame’s regional growth journey following its entry into the UAE market in 2024, where the brand initially gained strong traction through high-performance robot vacuums and wet-and-dry cleaning systems. Building on growing consumer adoption and demand for connected home technologies, the company is now extending its portfolio to include washing machines, refrigerators and large-format televisions, positioning Dreame as an emerging multi-category player within the region’s rapidly evolving smart home market.
The move reflects Dreame’s long-term strategy to evolve from a category-led entrant into a fully integrated home technology brand, delivering intelligent solutions designed to simplify modern lifestyles and enhance everyday living.
The expansion comes at a time when demand for smart home technologies across the Middle East continues to accelerate. According to research by Mordor Intelligence, the regional smart home market is projected to grow from approximately USD 10.54 billion in 2025 to around USD 29.73 billion by 2031, reflecting strong momentum across the connected home ecosystem. The growth is being supported by large-scale smart city developments across the Gulf, widespread fibre connectivity, and a growing consumer focus on energy-efficient and digitally integrated living environments.
As part of its ecosystem expansion, Dreame has introduced a new range of washing machines featuring large 530mm drum configurations and advanced motion systems engineered to enhance cleaning performance while reducing fabric wear. Select models also incorporate high-temperature wash programmes designed to support hygiene-focused households, an increasingly important feature for families and busy professionals across the UAE.
The brand’s new refrigerator lineup includes high-capacity models equipped with inverter compressor technology and multi-air flow cooling systems to deliver consistent temperature management and improved energy efficiency, aligning with regional demand for high-performance, energy-conscious home appliances.
Further strengthening its ecosystem offering, Dreame has also entered the large-screen television segment in the UAE with the launch of its 86-inch Mini LED 4K television. The device integrates Mini LED display architecture, Dolby Atmos audio technology and Google TV functionality, combining cinematic visuals with intelligent content management to deliver a premium home entertainment experience.
Together, these additions form part of Dreame’s broader strategy to deliver a fully connected home environment powered by engineering precision, intelligent automation and performance-driven design.
To support its rapid regional growth, Dreame has also expanded its retail presence across the UAE. The company currently operates dedicated stores at Mall of the Emirates and Dubai Hills Mall, alongside retail partnerships with leading electronics retailers including Sharaf DG, ACE and Jumbo. Large-format brand displays are also active across multiple locations including Union Coop Al Warqa, Union Coop Etihad Mall, Union Coop Jumeirah, Union Coop Al Barsha, Eros Ibn Battuta Mall, Eros Nakheel Mall and Eros BurJuman Mall, with additional retail locations currently in development.
In addition to physical retail, Dreame products are widely available through leading e-commerce platforms including Amazon, Noon and the brand’s direct-to-consumer website, with regional distribution supported by Eros Electricals LLC.
Commenting on the expansion, Johannes Mueller, Regional Director for the Middle East and Africa, said: “The UAE represents one of the most dynamic consumer technology markets globally, where demand for intelligent home solutions continues to grow rapidly as consumers increasingly adopt connected devices designed to simplify everyday living. Our expansion into new product categories reflects Dreame’s long-term commitment to the region and our ambition to build a fully integrated smart home ecosystem that combines engineering innovation, intelligent automation and premium performance.”
As demand for connected living continues to accelerate across the region, Dreame’s ecosystem expansion signals its ambition to become a key player in the UAE’s smart home technology landscape, bringing together advanced engineering, intelligent automation and high-performance design to support the next generation of modern households.
